Are You Still Relying on DIY Marketing?
December 3, 2020 | Joyce Ibrahim
Small businesses run on tight budgets and limited resources, especially in early stages. And with consumers being constantly flooded with marketing content through social media and other channels, cutting through the noise to reach your audience has only become more difficult. As a small business owner, your plate must already be overflowing with product development, hiring, daily operations etc. And trying to take care of your marketing all by yourself will only add to your burdens. So why are you still relying on DIY marketing?
Why DIY Marketing Fails
Lack of expertise
Would you skip on hiring a lawyer because you have some knowledge of how law works? Probably not. And many business owners believe marketing to be a simple practice that can be learned through basic reading, but when you’re not a specialist, you don’t know what you don’t know.
And while marketing may not imply the same critical consequences as law, it is nevertheless the most important element for the positioning of your business.
Positioning revolves around the emotion and perception your current and potential customers experience through your product or service. It’s the basic concept on which your whole brand image is built, but it involves more channels and considerations than a busy small business owner can keep up with.
Lack of objectivity
As a business owner, you can tend to get absorbed by your passion for the products and services you’ve worked so hard to develop. And though you may think that this passion can fuel good DIY marketing, the opposite remains true.
Marketing is only successful when you can clearly see the flaws and blemishes in your offering, and that’s something that is difficult to do from an insider’s outlook. Marketing consultants have a more objective perception of your products and services, and they can advise you on how to best showcase them according to your target audience’s expectations.
Waste of time and money
Relying on DIY marketing to save money is a common misconception among business owners. You may think you’re saving money because you aren’t spending on outside resources, but what’s more important is what you’re getting back on what you spent. And great marketing will get you back much more. Instead of wasting money on publishing the wrong content through the wrong channels, you can hire a specialist who can get it right from the start. Another expense you can avoid is your time. Many small business owners will allocate a few hours of their overloaded schedules to take care of social media and marketing emails, when they can be focusing on their strategy and improving their offering. Every minute you spend away from your priorities will cost you, especially if what you’re doing during that time proves to be inefficient.
What Marketing Services Can You Outsource?
If you are running a business on a budget, you’re probably already overwhelmed with tasks and concerns in most areas of your company. You need to shift your focus on building your USP, improving your product/service, sales and distribution. With a DIY approach, you’ll only become more overwhelmed and eventually set yourself up for failure.
Here are some of the major marketing services you can outsource:
- Website Design
- Graphic Design
- Branding & Logo Design
- Market Research
- Go-to-Market Strategy
- Social Media Management
- Content Creation
- Paid Ads
Outsourcing your marketing, apart from offering you expert insight into your market and customers, gives you and your employees room for growth. Running a small business usually means that your team is already overwhelmed with their workload. By outsourcing marketing, you can protect your employees’ time and allow them to pour their focus into their areas of expertise and keeping your clients satisfied. Outsourcing marketing also helps you decrease your overhead costs, as hiring an in-house team implies costs on incentives and benefits that you can avoid by working with an outside party.
Let us help you build the marketing strategy that will help your business thrive! Get in touch with Brakket Consult.